On a side note - of the five Google ads on the front page (left menu), two were actually in Norwegian and hence based on IP lookup. Just goes to show that the machine that is Googleplex has a solid inventory and then some in terms of assorted ads.
Looking at how the news spread
An insightful piece over at the Readership Institute on how new digital avenues are changing both reporting and the discovery of stories. It goes into depth on two similar stories in terms of source and topic (student produced at Medill, about privacy in the digital age and put online and out via AP) on how they had radically different "developments".One story got picked up by MSM, getting broad coverage both directly as a wire story and via dedicated stories following up the theme and topic. While the other got linked directly from blogs - and became the most read story on the News21 Web site, newsinitiative.org
So - one became a mainstream story and was widely read for a short time, while the other garnerd niche readers over time. This could be a relevant insight for using internally in newspapers - to track the way their stories get picked up and linked, not to mention if certain topics or authors get a separate following.
...and the sun brings summertime today for real...
