Friday, February 15

Video for niches

"the heaviest viewers (top 20 percent of viewers) averaged 841 minutes of online viewing per month, while moderate viewers (next 30 percent) averaged 77 minutes" - according to ComScore, as covered by NewTeeVee.

That is quite a dramatic difference, and does but a lot of other metrics in a new light - be it total number of streams or share of users playing video. It will be interesting to see if they keep publishing this kind of detailed breakdown or simply revert to the average and total numbers again.

Also, the pressrelase list some (for me at least) new sites that are apparently a big draw in the 'heavy' crowd - might be worth a look (not linking since I haven't seen the sites or their brand of content/ads yet):

  • Ouou.com

  • MegaVideo.com

  • Youku.com

  • zSHARE

  • Tudou.com