Chevron had some interesting ads in Wired a while back, and after hunting around a bit on their site I found what I was looking for; Energyville. It is a game/simulation developed along with the Economist- where you set up the mix of power supplies for a major city, seeing how it affects economic, environmental and security levels. Then some random events occur to affect your current situation, and you get to refine your choices for the next time period.
Captivating and informative at the same time. Good fun and a great example of using the net to extend information (and in this case a wee bit marketing) by "simply" adding interactivity and a bit of randomness
And on the topic of engagement - apparently Two and a Half Men is "it" right now. NewTeeVee had a piece on comparing viewership with online engagement ( reading, rating, sharing, linking and inviting). The show stacked up an average score of 9.5 interactions per viewer - while House got some 3.3 interactions and the most viewed, Greys A., got a rather modest .74
So does it give any good indications of the loyalty of either group of viewers?
Perhaps not as a one of (single week comparison), but given some time and comparable data it could be a nice addition to the toolbox (and perhaps the option of adjusting the scores for various activities on the fly - reading might be a better goal for a news show, while sharing could be key for a new show getting started - could even predict future viewership potential and be correlated)
...and the sun is long gone - it is getting close to 11, on the 11th day of the 11th month...
