"But what if you define 'best customer' as the person who brings you new customers through frequent referrals, and who sticks with you through thick and thin? That customer, I think, is worth far more than what she might pay you in any one transaction. In fact, if you think of that customer as your best marketer instead, it might change everything.Great post by Seth Godin, simply putting another moniker on the segment or group turns the perception around. And thereby also the scope for what kind of activities to consider, the communication and then some."
-...and the sun is somewhere for 2011, but not to sure where...
