If you're a starfish, then, don't sign up with the long tail guys. Build your own universe, your own permission asset. Find a tribe, lead it, connect with it, become the short head, the one and only, the one that we'd miss if you were gone. The long tail is for organizations that own warehouses.
How can and will your content break through, connect with the readers, fans and co-creators it deserves?
Can the content stand on it's own, or does it have to be about YOU - the creator, the brand, the genius behind the mask?
* or as he quotes; Like Tim O’Reilly says, “Obscurity is a far greater threat to authors and creative artists than piracy.