Friday, February 15

Video for niches

"the heaviest viewers (top 20 percent of viewers) averaged 841 minutes of online viewing per month, while moderate viewers (next 30 percent) averaged 77 minutes" - according to ComScore, as covered by NewTeeVee.

That is quite a dramatic difference, and does but a lot of other metrics in a new light - be it total number of streams or share of users playing video. It will be interesting to see if they keep publishing this kind of detailed breakdown or simply revert to the average and total numbers again.

Also, the pressrelase list some (for me at least) new sites that are apparently a big draw in the 'heavy' crowd - might be worth a look (not linking since I haven't seen the sites or their brand of content/ads yet):

  • Ouou.com

  • MegaVideo.com

  • Youku.com

  • zSHARE

  • Tudou.com

Monday, February 11

Tell the story - live the dream?

"Mass Effect was the most grandiose while Rock Band had the most subtle. The difference in the three games, he noted, was embodied by the different ways in which each approaches its narrative". [Dice discuss]

Games span from huge sandboxes, via story-oriented with a potential for sandbox (like the module editor for NWN - the narrative can both be made and used outside the confines of the basics of the game itselg), to more linear bite-sized levels and tasks. And then back again to the endless tasks of something like tetris or zuma.

So why do we play - most likely for a different reason at different times, and for a quite varied set of reasons compared to someone else's list. Games and gaming is no longer one thing, any more than 'music' is a single activity and direction. It is high and low. Easy and complex. Loud and quiet. And so on. Games are starting to truly reach that same level - of breadth of offering, of quality of selection and most certainly of scope of users. It is just something you do.


"If you want to read books that tackle profound philosophical questions, then the best — and perhaps only — place to turn these days is sci-fi" Clive Thompson over at Wired sings the gospel of Cory Doctorow (mostly well deserved) and ponders the challenge of dealing with 'issues' in writing. One oversight is possibly the ethical side of philosophy, having migrated quite a bit into the crime section - notably in works along the lines of American Pshyco.

He also mentions various authors on the edge, like Susanna Clarke (of Norrel fame) - whom I personally found rather long winded and a bit dull compared to a proper novel by Dickens, since his work was serialized and had to keep the tempo at all times. So, a better place to start looking is in the games section - and then nip over to the media section in general, and have a look at the 'universes' still expanding and finding their multiple shapes. Be it the Buffyverse in comic form for Season 8, Discworld branching into stories for older, younger and on tv - or the many faces of Star Wars in printed, drawn, animated and game form. Neither of the three sit comfortably inside a 'sci-fi' cordon, yet all take their fans on journeys of the mind as well as the dreams.

(on a side-note, Bioware has recently put a date for the first mini-expansion for Mass Effect - a sidequest on a different planet, with some 90 minutes of playtime. Look for it on XBL)

Friday, February 8

Did YOU watch it?


Delving into the numbers today, first off a piece on NewTeeVee on the "season" concept applied to web based series.
Regarding Quarterlife: "it seems to consistently pull in around 100,000 viewers per episode on MySpace"
The once so dominant LonelyGirl is also living up to the name, with viewership for the second season (on Youtube) of around 100k - sans one episode of 4 million plays, called "girl tied up"

Compare that to the new Yahoo Live with ~2600 concurrent users. Or perhaps to the Superbowl - with over 90 million viewers (link via C3 post)

Web-tv and video online? Great idea, superb for niche content and quick supplements to news stories. But still a ways to go before becoming a consistent distribution channel for new'ish content and ideas

...and the sun is shaded by the fog...