"In the last week I've gotten ads that range from 10 seconds, 15 seconds, 30 seconds, 41 seconds and 60 seconds. What is going on?"
- Streaming Media post [track]
there seems to be little doubt that online video or web-tv as both a narrative medium and as a commercial vehicle is immature. Being on the 'forefront' of online, which is itself still a bit underdeveloped in terms of sustainable monetization.
But is the length of an ad really the main point going forward? On tv you can get 15 as well as the more standard 30 second spots, but you can buy longer blocks and keep the story rolling. Or you can get a burst-ad (several small spots of a few seconds each combine to tell a larger story).
Isn't the real challenge finding a better way to match ads, content and viewers? The holy grail of behavioral and predictive matching, how the web was/is (???) supposed to move beyond billboards (aka banner-ads on mainstream sites) and into the land of quality - thereby breaking the old adage about half of ads being wasted.
Search ads have been one step in the direction, with Ad words also potentially stepping forward. But with so many advertisers and so many "non essential" or "non engaging" products, how can you keep the dream alive?
Detergent ads after surfing for several hours straight? Or only if you don't visit online ordering for pizza delivery?
Some good thoughts and questions in Six Pixels - both a blog post (Display Advertising And Search Are Connected At The Hip ) and the 'breakfast talk' with mr analytics (SPOS #152 - Orgasmic Digital Marketing Avinash Kaushik )
Things will change. Radically. But it will take time.
Do you want to make it change?
Or hope to get by until retirement or similar before it does?
Thursday, May 28
machinma maturing?
http://newteevee.com/2009/04/28/how-to-make-machinima-without-getting-sued-blind/
video and some general but well considered advice
"there’s been little legal precedent set around machinima, and as such, numerous questions remain unanswered. For example, does machinima really qualify as “non-commercial” if it’s uploaded by a channel owner on a commercial service like YouTube?"
http://newteevee.com/2009/05/07/sony-adds-machinima-kit-to-playstation-3/
Living Room Stage Set” and selling for $4.99 in the PlayStation Home Mall starting today, it’s basically a virtual studio in a box
Stage Set doesn’t come with internal recording tools or an editor.
...so you have to capture it yourself, and do the edits somewhere else.
reminds me that there is an unopened dummies book somewhere around here waiting for some fun filled hours of low quality slapstick and jerky edits to be made.
-
...and the sun ...
video and some general but well considered advice
"there’s been little legal precedent set around machinima, and as such, numerous questions remain unanswered. For example, does machinima really qualify as “non-commercial” if it’s uploaded by a channel owner on a commercial service like YouTube?"
http://newteevee.com/2009/05/07/sony-adds-machinima-kit-to-playstation-3/
Living Room Stage Set” and selling for $4.99 in the PlayStation Home Mall starting today, it’s basically a virtual studio in a box
Stage Set doesn’t come with internal recording tools or an editor.
...so you have to capture it yourself, and do the edits somewhere else.
reminds me that there is an unopened dummies book somewhere around here waiting for some fun filled hours of low quality slapstick and jerky edits to be made.
-
...and the sun ...
Thursday, May 21
Latest fix; Metamor City
The Metamor City Podcast: "a sci-fi/fantasy audio fiction series that is distributed for free... a mixture of short stories and full-length novels, all taking place in one large world with an overarching story arc."
As Scott Sigler is winding down Contagious, and Mur still is short on fiction I decided it was time to track down some new additions to the audio menu. (Did I mention the drooling over Rookie limited editon? Ordered and confirmed.)
Heard a bit about Metamor during the time it has been on (intro post from june 07), so decided to grab the first few episodes and listen in. Really enjoying it so far, there are a few stand alone episodes up front - getting to know the setting and the feel. Then the first major work (Making the Cut) has just wrapped up at 31 episodes, so there is a bit of content to indulge in.
As Scott Sigler is winding down Contagious, and Mur still is short on fiction I decided it was time to track down some new additions to the audio menu. (Did I mention the drooling over Rookie limited editon? Ordered and confirmed.)
Heard a bit about Metamor during the time it has been on (intro post from june 07), so decided to grab the first few episodes and listen in. Really enjoying it so far, there are a few stand alone episodes up front - getting to know the setting and the feel. Then the first major work (Making the Cut) has just wrapped up at 31 episodes, so there is a bit of content to indulge in.
digital paper - for real?
Plastic Logic Product: "foray into the market will begin in the second half of 2009 with pilots, and trials with key partners."
Sound almost to good to be true - size of a normal document, thinner than a lot of power point decks if printed, wired and wireless access.
A very thin Wikipedia entry, but at least the foundation from Cambridge does seem sound enough in terms of tech know-how, not to mention giving a time frame rather than just a "prepare to be dazzled" type statement boost the probability a bit.
There is definitely a solid niche for a "professional iPod" - something light and portable (in your pocket vs in your hand), able to give you a broad set of content for use (music and videos vs doucments and magazines) and stay updated (mail, twitter etc)
Personally i'd love to play around with a kindle 2 or dx - mostly in order to buy books instantly, read them and then avoid taking up shelfspace afterwards. Lots of business books and paperbacks that really only need one read, bordering on disposable entertainment - and chances are if the need to re-read is there in a year or three, the device will still be around
A lot of consumer electronics don't burn out, but fade away under a layer of dust - still useable but replaced by the new toy on the shelves.
There is still a Visor stuck in the closet downstairs - "The Visor Deluxe had the option of translucent colored models, and had eight megabytes of onboard memory. " [wp]
Light blue and with an expansion slot for endless opourtunities...
Now I have a touch with 16gb of storage here, and a cell with a gig sd card downstairs. And both the app store and online access for quite a wide array of tasks.
...and the sun keeps it nice and light late, late into the evenings - summer is just about here...
Sound almost to good to be true - size of a normal document, thinner than a lot of power point decks if printed, wired and wireless access.
A very thin Wikipedia entry, but at least the foundation from Cambridge does seem sound enough in terms of tech know-how, not to mention giving a time frame rather than just a "prepare to be dazzled" type statement boost the probability a bit.
There is definitely a solid niche for a "professional iPod" - something light and portable (in your pocket vs in your hand), able to give you a broad set of content for use (music and videos vs doucments and magazines) and stay updated (mail, twitter etc)
Personally i'd love to play around with a kindle 2 or dx - mostly in order to buy books instantly, read them and then avoid taking up shelfspace afterwards. Lots of business books and paperbacks that really only need one read, bordering on disposable entertainment - and chances are if the need to re-read is there in a year or three, the device will still be around
A lot of consumer electronics don't burn out, but fade away under a layer of dust - still useable but replaced by the new toy on the shelves.
There is still a Visor stuck in the closet downstairs - "The Visor Deluxe had the option of translucent colored models, and had eight megabytes of onboard memory. " [wp]
Light blue and with an expansion slot for endless opourtunities...
Now I have a touch with 16gb of storage here, and a cell with a gig sd card downstairs. And both the app store and online access for quite a wide array of tasks.
...and the sun keeps it nice and light late, late into the evenings - summer is just about here...
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