Reflection [image] - is it an ongoing process?

Do we even consider most actions we take as we take them - when we eat, drink, read, see or buy something.
Or is it just a matter of "good enough for now" - or even more appropriate for TV; "probably nothing better on the other channels"?

How does this shape us in our everyday life? And what does it mean for marketing and consumer research - if we are hardly paying attention to what we are doing, how can we say that we prefer Pepsi over Coke?

And is this what Maslow [official] wanted when he talked about self-realization - that we transcend our everyday choices, leaving them behind in the back of our minds, doing auto-pilot for 75% of our waking hours - and focus on having "rich fullfilling lives" the last 25%?


Do we need Big Hairy Goals - just to get somewhere nice, or can we keep going in circles - quarter by quarter, week by week and trading-hour by trading-hour? What makes it Big? The will to be different, the openness to risking it all - or just the "cojones" to say it LOUD?