Monday, May 5

Print and web - so different media, so alike yet so challenging to keep together.

In one you have more or less full control - but are often restricted due to time and set guidelines.
In the other you have some control, both never know how it "really" looks - but can do just about anything, add everthing and then some more.

Brodovitch : "A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad.”

So, transferred to the web - if the possibilities are endless, and the content is less "regulated" - then the layout has to stand out even more? Going beyond mere tables to create complete graphic experiences - and even audio or video as part of the mix?

Use something stunning - as this image ? Yann Arthus-Bertrand captures "everday" views in a new perspective - from above rather than from the left, right or center. Does that make all the difference? Or is it the combination of information, background and overall statistics?

"Aerial views are often compared to abstract paintings. If it is art indeed, it owes more to nature than to the photographer's eye" [1]

...and outside the spring is gently hidden behind the damp fog - all is grey, all is silent, but all is not right.