Wednesday, December 17

Strategic?

Kaplan and Norton (of Balanced Scorecard fame) are moving on - their new new thing is strat map, with a book coming early next year. Interesting Q&A article on their view, and made me think - since it after all "my" subject (did my paper on different methods and framework, spent a couple of years consulting related to it - but not "pure" enough)

"Norton: A strategy map is a model of how an organization creates value." Making a structure - and "maspping" it to other terms, ie level 1 = mision, level 2 = vision... sound a lot like the work by Hax & Majluf (amazon and used by Sloan/MIT) - putting a bigger framework on the varying operational strategies and buzzes

"75 % of a company's value is in intangible assets that cannot be measured by financial systems.
Things like people, data, processes, brand, customer relationships, innovation and culture"

- and how large a share of the total market cap is based on percived and potential future value? Oh yes, you see it every time there is a "warning" issued - stock plunge because the lucky number didn't come up (this time anyway)


...and the sun isn't up yet - dark in winter up north...