The internet works best for the market of one - the niches that might not make sense in terms of retail and traditional distribution. Where descriptions and a few images can give a good enough idea in order to try out the foundation for a relationship.
One such example that had an ad on one of the podcast I listen to is the Adagio Tea company. A great and appealing site, gives information while enticing you to give it a shot, offering various sample sets (for new customers or the gift market). Wonderful and appealing. With shipping up to a kg of $15 there might just be some greens and assorted others flying over for the autumn. Especially if the dollar stays on the south side of 6 NOK. One benefit of the economy over here going on 115% at the moment - increasing interest rates and good exchange rates for shopping online.