Is it possible that those two extra clicks of the mouse generate enough page impressions and banner ads served that it's worth the frustration to their readers?
Most Magazine And Newspaper Sites Are Tricking You (And Their Advertisers)
-quick read from Mitch Joel, some good links as well
Is there a good business model for in-depth content on the web? How do you find a balance between diving long-form content up, and readability? And how to you monetize (or finance) longer pieces, if the print-friendly version is more read than the originals?
...and the sun has passed on to the other side...
