Crovitz "late 1990s, one-year WSJ.com sub. cost $49, the incremental cost to serve a new subscriber was $8, By 2006, the price was $99 while the cost had dropped to 85 cents."
Publish2 - Karp, the venture’s CEO:
"Google and others have taken over distribution. And newspapers are at the tail end, which is the least profitable.”
“Collecting links should be a work product, Newsrooms can use and publish those links instead of throwing away that research.”
combine those two views with
"The Next Twitter or Facebook is the Open Web" a blog post from micropersuasion
"Marketers need to really embrace the fact that it's peers and their data, rather than brand, that will become the primary way we make decisions."
Reccomendations first from your friends, then from their network, then from everybody?
circles of trust, weight and degree of match (people like you thought this was a 4.1 - ref. netflix challenge - see older post)
what does that amount to for news?
journalists we trust?
editors as stars?
the return of the personal anchor?
blogs and gateways - and using a cross section to get our overall picture?
???
??
?
Getting Money from Readers Who Won't Pay for Online News
"I'm sorry, but on the Web -- with 15 years of free news already in the bag -- the reality is that it's not worth much coming from most non-niche daily newspapers. So learn to sell something else to support the journalism."
Membership - because it is worth it... think crm, think overall relationship and insight, added value for members and for 'sponsors' (aka advertisers giving something more as member benefits)
Then, to finish off - head over to brogan for some thoughts on 'The Next Media Company' - nothing less... way general, way first draft (at least it was back then), but good list to get the mind moving in new directions and challenge the assumptions we currently hold.
