Quality of Zen

In some ways this is the third post in the 'reading' series, but since I'm skipping to the end of Part II for this one, I'll try to add it into the flow later when the gap is closed. That is, covering the parts from around location 900 up to 3000 - and seeing how much still makes sense, in so far as the book makes any sense in and of itself.

So, close to the end of part II - we are back at the old school, revisiting the forgotten past - and having memories come back, along with some of the core ideas;

"What is quality in thought and statement?”

Quality…you know what it is, yet you don’t know what it is. But that’s self-contradictory. But some things are better than others, that is, they have more quality. But when you try to say what the quality is, apart from the things that have it, it all goes poof! There’s nothing to talk about. But if you can’t say what Quality is, how do you know what it is, or how do you know that it even exists? If no one knows what it is, then for all practical purposes it doesn’t exist at all. But for all practical purposes it really does exist. Location 3003

Quality is intangible  it is not something we can easily measure - although many characteristics related to, or derived from quality can. Durability. Workmanship - as a lack of errors, a precision in production and an adherence to spec. Yet so dominating and impactfull a concept. 

Quality is how we define and refine our positions. We like to think we make good choices. And by extension  think that quality is what we prefer. But why do we prefer it- for any given value of it? Is it the sum of the parts, the overall feeling, the little details? 

How has branding taken over the role of quality and entertainment the role of reflection? 

Brands were in parts created when we stopped buying direct. When we didn't any longer have a face to face relationship with the man who made our candle, we had need of a way to differentiate and remember. Both as seller and buyer. 

But now? 

When it is the same factories, using many of the same components that make our gear? Can you brand a pure experience, like using software? Or does it take a product you can hold and compare?  This could be why the iOS volume has been so great compared to previous pc/laptop. The touch experience makes the app and the content tangible in a different way. Makes it yours, even if it is shared by millions. 

How many people used to created, in the age of radio? And the early days of television, was it overflowing with people filming their own shows? No, the dream of a participatory society is probably just that. "Most people" don't discuss politics, but how their team did and how dinner tasted - not the ecological impact of using that brand of beef.

By that extension, is price an indicator [of quality] or simply a rationalization to signal intent and aspiration in a broader context? Most books cost the same, and seeing one movie over another isn't likely to get you a discount. But in subtle ways there is a price indication in play. Watching TV at home is cheaper than going to the movies, which is again outpaced by seeing a play. 

- ...and the sun brought me out, and the idea drove me inside, for it was one of those times...
[soundtrack: Volta - by Bjørk, faded down to set or keep the mood]