Saturday, June 29

Fragment my convergence


Mobile and digital is making everything possible, and breaking down boundaries between products, services and utility. And it is happening at speed.

This is not about media convergence. It's about something bigger. Things change. Things change so fast that sometimes, it's hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change.

The New Convergence by Mitch Joel, ends on the question: what do you think?

I think it will go to pieces for a while

In that the world we've had for a few years now, with Google and Facebook dominating the web, and Apple driving mobile and apps forward is changing into a plethora of markets, devices, ideas and changes.

Kickstarter is one force driving that forward. Products like the Pebble e-paper watch sold for $10 million unseen, untested and with out reviews. It could have sucked. But it still got made and changed how a watch and a remote and a sensor display is viewed.

Sure it has a lot of potential for improvement, but compare the Newton to the iPad and add in innovation at a digital pace - and five or ten years down the road you might be able to "drag" any app from your main device onto one or more support devices, to show the data you need right now just right.

Platforms like Arduino and the Raspberry Pi are making the "somewhat smart" gadget even more affordable and providing a huge step up to total diy. We put up a Pi showing 3 twitter feeds on a dedicated screen, at a fraction of the cost of a whole laptop, and also a lot cheaper than trying to get a  better gpu. Because it was disposable, we might as well give it a shot.

Mobile is back in the trenches, Android gaining ground as the smart phones move into mass market and lower income brackets, and as the top of the line models outstrip the 5 for power, style and innovation. Microsoft still pushing, with some Nokia steam. Blackberry not so much in Europe, but die hards in the US pushing pushing. And Samsung? Making everything from TV to fridge, and a lot in between. Will they make a substantial move, or continue to play the horses?

And startups? With Amazon, Google, Microsoft and more pushing the cloud solutions onwards, upwards and all over every day, the barriers to entry are mostly about attention.


So, change is here.

It will be here for a long time.
It might not get faster - at least not on the same scale as the last two decades,
but it will certainly be stranger.