Quote and image from Chris Brogan this time around - on the willingness to be wrong;
"The amount of mental energy we expend by trying to be right all the time is a waste. I have come to learn that it’s a lot easier to be wrong from time to time, and that the process of being wrong can certainly speed up the finding of what it is that ends up being right."[Be Willing to Be Wrong]
Part of a recurring theme here - failure is not a bad thing. Failure is bad if you don't use it for something. And it is better to "fail fast", than to drag your feet - or keep pouring resources onto sunk costs.
As long as you are open about it in the process as well; our best estimate is that.... based on what we can find today it .....
Decide how much time you have to make sure, then use your best judgement, launch, measure, change and do it again.
Don't go for perfect track records.
Go for always trying.
And always improving - if only by a little bit each time. It adds up.
