Monday, March 6

A dynamic and fast-moving market?

Well, when it comes to the mass / volume market for computer games (pc), then it seems to be all abouot longevity here in Norway.

Consider last weeks top selling games. Number one was a pretty new entry from Star Wars. Then they line up with WoW at #2 (50 weeks and counting), Battlefield II at #3 (36 weeks) and The Sims 2 (51 weeks). Also in the top 10? One expansion for each of the last two.

So, does that mean that the mass market moves slowly, or simply that some of these games continue to capture new users each and every week, expanding their reach and building off the network effect (since both WoW and BF are mainly online, and Sims has a community aspect with the Exchange)?

Do all hardcore gamers rush out to get their pre-ordered games on release, leaving a short blip or burst on the sales chart the first weekend only to be followed by a veritable flatline?