The main topic of the day isn't all meta - but almost;
Information (..) could not only get that, but then she’d be given recipes specific to the location where she’s looking at the wine: chowder pairings in Boston and chili recommendations in Austin.Quote from mr Brogan - don't get hung up on tech - sure it needs location awareness, some sort of id input (code, name, qr,..) and a database, but for the user it is all about getting more from their interaction with the wine, on her own terms.
Which is a good reminder - it is really easy to fall in love with shiny objects (be they iPads or CSS regions prototypes), especially when you spend most of every working hour either learning, developing, testing or debugging new stuff.
so how to keep the open mindedness needed to reboot while keeping things grounded? How to be playful and exploratory, yet at the same time focus on the everyday nuisances the users don't even really know they have?