Godin goes aquatic - like an eel dodging an octupus

The starfish and the long tail have trouble getting along:

If you're a starfish, then, don't sign up with the long tail guys. Build your own universe, your own permission asset. Find a tribe, lead it, connect with it, become the short head, the one and only, the one that we'd miss if you were gone. The long tail is for organizations that own warehouses.

Great short post (as most of his are) by Seth G[1].

And what beautiful imagery, going aquatic. You don't get to meet the whale of your dreams by being a krill. Or as Cory Doctrow has put it - piracy isn't the enemy, obscurity is.*The huge number of books in Kindle version, or the number of podcasts in iTunes, the number of television channels or websites, the FB groups, pages and like-a-thons.

How can and will your content break through, connect with the readers, fans and co-creators it deserves?

Can the content stand on it's own, or does it have to be about YOU - the creator, the brand, the genius behind the mask?



* or as he quotes; Like Tim O’Reilly says, “Obscurity is a far greater threat to authors and creative artists than piracy.