Monday, May 13

Online, now, last month or next year

"Banksy - kongen av gatekunst" aka Exit Through the Giftshop was shown on Norwegian public broadcast last fall. And that also meant that their (excellent) NRK TV site had it - but it was only online until November 3rd 2012.

It is all about the licensing.

...via image search - is a screenshot fair use when it is also art?
Sure, it might just be out there in some form or other - but for  using the subtitles and doing it right, NRK had to take it back down, or pay a lot more (speculation / assumption - they licenced it for one or two runs at off peak times on a small niche channel, and got x days of online as well)

Does that mean it will sell a lot of dvd copies here now, since the streaming is gone? Or will it remain more or less ignored in favor of Idol and Eurovison?

Since NRK doesn't do commercials, it makes sense to have it limited - and then hopefully get some cents on the dollar from YouTube ads or Netflix streaming. (They even had an ad for free trial - adwords for the win?)

But this isn't about a docu/mocu-mentary like Banksy, but about the global vs local distribution and licensing issues. Because when Facebook launches or test a new feature it is instantly worldwide, same for (most) apps in the assorted Appstores. Youtube same thing, no waiting for a localized Gangam Style, watch it right now now now. And once more. House of Cards blasted onto the scene as a worldwide event, for the tribes it targeted at least.

But still movies and regular shows have a lead and lag type cycle, selling and repackaging based on the initial viewership (mainly US).

Will this be what really kills TV? 

A lack of flow or structures for moving the smaller things globally, in the same manner that the Olympics manage? Imagine having to wait a day or three to see the 100m sprint from London 2012 - and yes, I know that some US channels actually time-shifted a few events and tried to do spoiler free news...