Friday, May 10

The changed landscape of conferences and information - JavaZone 2012

Outdated as it is in terms of news value of the video, the main point I never wrote is still valid;

Not only are conference videos great for catching that one session in parallel that you didn't get to see, but they are are great tool to help build a brand.

First of all a brand for the conference, in this case JavaZone - showing potential speakers and participants how good and professional they are.

Secondly for the speakers themselves, enabling them to get more gigs, both in terms of speaking, freelance work or when considering greener pastures.

But lastly, as this example shows - it is a great way for a company like BEKK to show their total commitment to sharing knowledge, to openness, innovation and community. By putting up a huge number of links/clips they "prove" their position as one of the top both java and dev consultancies. For clients, for leads and for potential employees.

Her er videoene av BEKK-foredrag på årets JavaZone. RESTful security – Erlend Oftedal from JavaZone on Vimeo:


[src]  via BEKK Open