Thursday, July 8

iMagazine, iVideo or iPaper?

Playing around with the iPad it is fun to read and see a lot of different experiments and approaches to presenting content, both in terms of packages, user interaction models and of course payment models ranging from totally free, via ad supported to direct paid or subscription.

The Wired app was a break-out hit in its first incarnation - and judging from the Adobe promo video, there is still a ways to go within their planned scope. And while it has taken a bit of flack for being mainly an early 90-ies style interacitve cd-rom style solution it is a good read. My major gripe is the lack of clear indication of reading direction (ie is there more content down below, or should I swipe sideways to move forward - can't be to hard to add in a couple of options for this; 1. default - as now, 2. full - swipe sideways takes next page no matter what, 3. fallback - swipe down takes next if no content, sideways still skips)

Naturally as a long time reader of Wired I'm a bit biased, but the idea that magazines in general might be better suited for taking advantage of the tablet style solutions is interesting none the less. They already have a modest to long cycle with their readers. They have a lot of focus on flexible fullpage and multi page layouts. And the content generally is intended to stand on its own.

At least that seems true in terms of dedicated apps - while the "webapps" space seems ideally suited to more normal news-oriented organizations, where having direct access, instant updates and pretty much full control over both content and technology is an asset. Especially with frameworks like Sencha Touch (or iUI) taking a bit of the "grunt work", the road to an extended experience seems feasible.

- ...and the sun might break through the clouds any moment ...